Over time, many families develop a unique family style reflected in what they choose to wear, how they decorate their homes and even how they spend their time together. We call this matching family style.
Some families naturally gravitate toward charming, playful design filled with earth tones and soft textures. Others prefer fresh florals, soft pastels and pretty pink bows, while others lean into a more whimsical, cottage-inspired look. Still others love bold color, tropical prints and a polished, preppy feel. Increasingly, the brands behind some of our favorite clothing and pajama collections are taking those signature aesthetics beyond fashion and into home furnishings, décor, accessories and everyday family life.
Do we have a favorite look? Not really. We love them all. But we especially love how easy it has become for families to find a look they like and carry it into everyday life. You may wear matching outfits once a year or every day, carry the same design aesthetic through the whole house or simply repeat a favorite color or print here and there. Before long, those familiar colors, patterns and little details become part of your family’s life, traditions, and memories.
Wear It Out!
Fall outfits are particularly conducive to families drawn to earth tones and soft textures. Rylee + Cru has one of the prettiest fall palettes this year, with plaids, cozy knits and warm browns carried across women’s, boys’, girls’ and baby styles.
A wedding can be one of the first places a bride’s future family style begins to take shape. She chooses a look because she loves it, so it is hardly surprising when the same florals, colors and romantic details find their way into her home, holidays and family traditions later on. These Hill House dresses, with their relaxed cottagecore feel, are a lovely example.
Hill House makes it easy to carry a favorite print across generations through its Grown-Up & Me collection. For fall, the darker Jacobean Sprig floral is especially pretty for family photos, celebrations or a special mom + me outing.
Lounge Around!
The same family style carries into pajamas too. Hill House x Roller Rabbit leans playful and whimsical, while LoveShackFancy brings a softer, more romantic look. Slow weekend mornings, vacations, sleepovers, movie nights and holidays feel a little more special when the whole family wears matching pajamas.
Bring Your Family’s Favorite Look Home
Once a family gravitates toward a certain look, that style can easily carry into the home. Soft florals, warm earth tones, vintage-inspired details, playful patterns or bold tropical color can shape everything from a child’s room to the family table.
The Hill House Home collection for Pottery Barn Kids is a good example. The rooms have the same whimsical, slightly nostalgic feel as the clothing, with florals, soft colors and decorative details carried into wallpaper, bedding, rugs, furniture and accessories. You can lean into the look throughout the room or simply borrow a few elements that feel right for your family.
Rylee + Cru brings its softer, earthy palette home too. Its Pottery Barn Kids collection includes furniture and room accessories such as the caned desk chair and printed pinboard, along with bedding and other pieces that carry the same relaxed, natural feel as the clothing.
LoveShackFancy carries its romantic, floral-heavy look into the home too. The pinks, roses, bows and ruffles that define the clothing show up again in quilts, pillows and bedding, making the rooms feel like a natural extension of the brand’s style.
Lilly Pulitzer has long made it easy to bring its bright, tropical style into the family wardrobe, especially through its matching mother + daughter looks. Now that same colorful, Palm Beach-inspired aesthetic is moving into the home, with tabletop and entertaining pieces in the bold pinks, greens and playful details Lilly fans already love.
Cook Together
Family style can show up in the things you do together too. The Hill House x Williams Sonoma Farmers Market aprons bring the same playful, garden-inspired look into the kitchen, with matching grown-up and children’s versions.
Make it Your Own
Let your family style develop over time. There is no need to define it all at once; the things your family loves will naturally find their way into the life you build together.
Make it Match!
No Comments